Privacy Policy
At Velvet & Float, we believe that privacy is an essential part of a thoughtful and trusted shopping experience. We are committed to protecting your personal information and being transparent about how we collect, use, share, and safeguard your data.
This Privacy Policy explains how Velvet & Float ("we," "us," or "our") handles personal information when you visit our websites, make a purchase, subscribe to communications, or interact with our products and services.
By using our websites, you acknowledge the practices described in this Privacy Policy.
## 1. Information We Collect
We may collect the following categories of information:
Personal Information
- Name
- Email address
- Phone number
- Billing and shipping addresses
- Account and communication preferences
Order and Transaction Information
- Products purchased
- Order numbers and transaction dates
- Purchase amounts
- Payment confirmation and transaction status
- Shipping details and estimated delivery dates
- Customer service inquiries and purchase history
Payments are processed through third-party payment providers. We do not intentionally store complete credit card numbers or payment security codes on our own systems.
Website and Usage Information
When you interact with our websites, certain information may be collected automatically, including:
- IP address
- Browser and device information
- Pages visited and time spent on our websites
- Referral sources and advertising interactions
- General geographic location derived from technical information
- Cookie identifiers and website interaction data
Information You Voluntarily Provide
We may also collect information you submit through contact forms, surveys, product reviews, newsletter subscriptions, and other communications.
## 2. How We Use Your Information
We use personal information to:
- Process, fulfill, and deliver orders
- Provide customer support
- Communicate order confirmations, shipping updates, and service information
- Respond to inquiries and requests
- Improve our websites, products, and shopping experience
- Understand website performance and customer preferences
- Measure advertising effectiveness
- Prevent fraud and protect our business
- Send marketing communications when permitted by applicable law
- Request customer feedback and product reviews
- Meet legal, accounting, and regulatory obligations
We do not sell customer contact lists to third parties.
## 3. Cookies and Tracking Technologies
Our websites may use cookies, pixels, web beacons, and similar technologies to support website functionality, understand visitor behavior, personalize experiences, and measure marketing performance.
These technologies may be used by Velvet & Float and third-party partners.
Essential Cookies
These support shopping carts, checkout functionality, security, and other necessary website operations.
Analytics Cookies
We may use Google Analytics and Microsoft Clarity to understand how visitors interact with our websites.
Google Analytics may collect information about page visits, traffic sources, devices, and website interactions.
Microsoft Clarity may collect website interaction information, including clicks, scrolling behavior, heatmaps, and session recordings, to help us identify usability issues and improve the customer experience.
Advertising and Marketing Technologies
We may use Google Ads, Meta, TikTok, Pinterest, and other advertising or marketing platforms to measure campaign performance, understand engagement, and deliver relevant advertising.
These providers may use cookies, pixels, or similar technologies in accordance with their respective privacy policies.
Your Cookie Choices
You can manage, restrict, or delete cookies through your browser settings. You may also be able to manage certain tracking preferences through consent tools provided on our websites.
Disabling certain cookies may affect website functionality.
You can learn more about Google's data practices at:
https://policies.google.com/privacy
## 4. Google Customer Reviews
Velvet & Float may participate in the Google Customer Reviews program to collect feedback from customers about their shopping experiences.
When this program is implemented on our website, Google may receive information about transactions conducted through our website, including:
- Customer email address
- Order identification number
- Delivery country
- Estimated delivery date
- Other transaction information required to operate the program
Google and other third parties may place or read cookies on your browser or use web beacons and similar technologies to collect information in connection with Google Customer Reviews.
Following an eligible purchase, you may be presented with an invitation to participate in a Google Customer Reviews survey.
Participation in the survey is optional. Google will send a review-survey email only when you choose to receive one through the program's invitation process.
Google may process transaction information independently in accordance with its privacy policies and applicable data-protection terms.
You can learn more about Google's privacy practices at:
https://policies.google.com/privacy
You can manage cookies through your browser settings and other available privacy controls.
## 5. How We Share Your Information
We may share personal information with trusted third parties when reasonably necessary to operate our business, provide services, and support our customers.
These parties may include:
E-Commerce and Payment Providers
Platforms such as Squarespace, Shopify, Stripe, and other payment processors that facilitate online shopping, payment processing, and order management.
Shipping and Fulfillment Providers
Delivery carriers and fulfillment partners that require information to prepare, ship, track, and deliver purchases.
Analytics and Advertising Partners
Providers such as Google, Microsoft, Meta, TikTok, and Pinterest that help us analyze website activity, measure advertising performance, and support marketing activities.
Certain partners may process information independently under their own privacy policies.
Customer Communication Providers
Services used to send order notifications, customer service messages, newsletters, and other permitted communications.
Legal and Regulatory Requirements
We may disclose information when required by law, legal process, or governmental authority, or when reasonably necessary to protect our rights, customers, property, and business.
Business Transfers
If Velvet & Float is involved in a merger, acquisition, financing, restructuring, or sale of business assets, relevant information may be transferred as part of that transaction, subject to applicable law.
We do not disclose personal information to unrelated third parties for their independent marketing purposes without an applicable legal basis.
## 6. Marketing Communications
If you subscribe to our newsletter or otherwise consent to receive promotional communications, we may send information about new products, collections, special offers, and Velvet & Float experiences.
You may unsubscribe from marketing emails at any time by selecting the unsubscribe link included in those messages.
Unsubscribing from marketing communications will not prevent us from sending necessary transactional messages, such as order confirmations, shipping updates, or customer service responses.
## 7. Customer Reviews and Feedback
When you submit a product review, testimonial, or other feedback, we may use that information to improve our products and customer experience.
If you voluntarily submit feedback for public display, your review and associated display name may appear on our websites or relevant review platforms.
Reviews collected through independent third-party platforms are also subject to those platforms' privacy policies.
## 8. Data Security
We take reasonable administrative, technical, and organizational measures to protect personal information against unauthorized access, disclosure, alteration, and misuse.
We use established third-party platforms and payment processors to support secure online transactions.
However, no website, electronic transmission, or data storage system can be guaranteed to be completely secure.
## 9. Data Retention
We retain personal information for as long as reasonably necessary to fulfill the purposes described in this Privacy Policy, including processing transactions, maintaining business records, resolving disputes, and complying with applicable legal obligations.
Retention periods may vary depending on the type of information, the services involved, and legal requirements.
When information is no longer needed, we take reasonable steps to delete, anonymize, or securely dispose of it, subject to applicable retention obligations.
## 10. Your Privacy Rights and Choices
Depending on your location and applicable law, you may have rights concerning your personal information, including the ability to:
- Request access to personal information we maintain about you
- Request correction of inaccurate information
- Request deletion of eligible personal information
- Withdraw consent where processing depends on consent
- Opt out of certain marketing communications
- Exercise applicable rights relating to targeted advertising or certain data-sharing activities
Some requests may be subject to legal exceptions, identity verification, or recordkeeping requirements.
To submit a privacy request, please contact us using the information provided below.
We will respond in accordance with applicable law.
## 11. Third-Party Websites and Platforms
Our websites may contain links to third-party websites, marketplaces, social media platforms, or external services.
Velvet & Float is not responsible for the privacy practices, content, or security of websites and services we do not control.
We encourage you to review the privacy policies of those third parties before providing personal information.
Purchases made through third-party marketplaces may also be governed by the marketplace's own privacy policies and terms.
## 12. Children's Privacy
Our websites and products are not directed toward children under the age of 13.
We do not knowingly collect personal information directly from children under 13.
If we become aware that we have collected such information without appropriate authorization, we will take reasonable steps to delete it in accordance with applicable law.
## 13. International Visitors
Velvet & Float operates from the United States.
If you access our websites from outside the United States, your personal information may be transferred to, processed in, or stored in the United States or other countries where our service providers operate.
Applicable privacy protections may differ from those in your country of residence.
We will handle international personal information in accordance with applicable legal requirements.
## 14. Changes to This Privacy Policy
We may update this Privacy Policy periodically to reflect changes in our business operations, technologies, legal obligations, or privacy practices.
When changes are made, we will update the "Last Updated" date at the top of this page.
Material changes may be communicated through additional notices when required by applicable law.
We encourage visitors to review this page periodically.
## 15. Contact Us
If you have questions about this Privacy Policy, our privacy practices, or your personal information, please contact:
Velvet & Float
Website: https://www.velvetfloat.com
Email: concierge@velvetfloat.com
United States
Curated Drama. Delivered Simplicity.
Last Updated: October 15, 2026